Broadcasting Standards Authority – Planning and SOI Re-crafting
I was challenged to completely rework our Statement of Intent and chose Duncan to help because of his strategy work with other government agencies. It was a challenging job – we needed to completely remap our environment and our work structure. Duncan’s invaluable assistance enabled me to make the big leaps necessary to deliver a final product and we now have a practical compliance document that will make a tangible difference to our performance.
Dominic Sheehan, CEO of the Broadcasting Standards Authority.
We approached Duncan to help us sort through various scenarios, positioning possibilities and mindsets for our new brand consulting agency model. We knew from our previous working relationships with Duncan that he would be able to offer insights drawn from wide conceptual references and bring fresh thinking to our situation. The session we had with Duncan was crucial to our business strategy and development. He moved us from an overly commoditised offering to a working model that better leveraged our strengths and allowed us to establish a unique market position. Duncan gave us the confidence to move beyond traditional thinking and showed us, in very pragmatic terms, the outcomes different models would bring.
